At the end of January 2026, Riyadh will host Saudi Franchise Expo 2026 — one of the key industry events in the region for businesses operating or planning to operate under the franchise model. The exhibition will be held in The Arena, Riyadh, and will bring together international and local brands, investors, and business consultants.
Franchising remains one of the fastest-growing business sectors in Saudi Arabia. Growing consumer demand, urbanization, and a young population’s active participation in entrepreneurship are creating the conditions for scaling partnership business models. Saudi Franchise Expo provides a practical look at how these processes look at the level of specific brands and regions.
Basic information about the event
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Dates: January 26–28, 2026
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Venue: The Arena, Riyadh
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Industries: retail, F&B, education, service and lifestyle concepts
What will be presented
The exhibition brings together franchise concepts from various sectors, from coffee shops and restaurants to education and service businesses. Participants present models ready for scaling, and potential partners can directly discuss terms of cooperation with brand owners.
Special emphasis is placed on the regional specifics of franchising development in Saudi Arabia, including demand in large cities and new urban areas.
Who is this event for?
Saudi Franchise Expo will be useful for:
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brands planning to enter the Saudi Arabian market;
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investors and entrepreneurs interested in franchise models;
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consultants and business development agencies;
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companies in the areas of retail, catering, education and services.
Work format
In addition to the exhibition part, the event includes a business program and structured networking. This creates conditions for substantive negotiations and preliminary agreements between brands and potential partners.
How to get involved
Registration for participants and visitors is carried out through the official website. Saudi Franchise Expo website. The organizers recommend planning your participation in advance and determining the goals of your visit before the exhibition begins.
