- When
- 26–28 January 2026
- Where
- Riyadh, Saudi Arabia
In late January 2026 Riyadh will host Saudi Franchise Expo 2026, one of the key industry events in the region for businesses that operate, or plan to operate, under a franchise model. The exhibition will be held at The Arena, Riyadh, and will bring together international and local brands, investors and business consultants.
Franchising remains one of the most dynamic areas of business development in Saudi Arabia. Growing consumer demand, urbanisation and the active involvement of the young population in entrepreneurship create the conditions for scaling partnership-based business models. Saudi Franchise Expo offers a practical snapshot of how these processes look at the level of specific brands and regions.
Key facts about the event
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Dates: 26–28 January 2026
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Venue: The Arena, Riyadh
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Sectors: retail, F&B, education, service and lifestyle concepts
What will be presented
The exhibition brings together franchise concepts from various sectors, from coffee shops and restaurants to education and service businesses. Participants present models ready to scale, and potential partners can discuss terms of cooperation directly with brand owners.
Particular emphasis is placed on the regional specifics of franchise development in Saudi Arabia, including demand in major cities and new urban zones.
Who the event is for
Saudi Franchise Expo will be useful for:
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brands planning to enter the Saudi market;
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investors and entrepreneurs interested in franchise models;
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consultants and business development agencies;
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companies in retail, food service, education and services.
Format
In addition to the exhibition itself, the event includes a business programme and structured networking. This creates the conditions for substantive negotiations and preliminary agreements between brands and potential partners.
How to take part
Registration for exhibitors and visitors is done through the official Saudi Franchise Expo website. The organisers recommend planning participation in advance and setting the goals of the visit before the exhibition begins.
